Word: Ad Campaign
Definition: An "ad campaign" is a planned series of advertisements designed to promote a product, service, or idea. It usually has a specific goal, such as increasing sales or raising awareness about something.
Usage Instructions: - Use "ad campaign" when talking about marketing strategies. - It is often used in business contexts, but you might also hear it in discussions about public awareness topics.
Example: "The company launched a new ad campaign to promote their latest smartphone, using TV commercials, social media posts, and billboards."
Advanced Usage: In more advanced contexts, you might discuss the effectiveness of an ad campaign, analyze its reach, or evaluate its impact on consumer behavior.
Word Variants: - Advertise (verb): To promote products or services through ads. - Advertisement (noun): A single ad or announcement designed to attract attention. - Advertising (noun): The overall practice of promoting products or services through various media.
Different Meanings: In some contexts, "campaign" can refer to a broader effort beyond advertising, such as a political campaign where candidates promote themselves and their ideas to gain votes.
Synonyms: - Marketing campaign - Promotional campaign - Advertising strategy
Idioms and Phrasal Verbs: - Run an ad campaign: To execute or carry out a series of advertisements. - Example: "They decided to run an ad campaign during the holiday season."